Hi There, I’m Nikki

Build a brand that brings opportunities to you.

My clients call me a content detective. 🕵️

I started out as a journalist, and I never lost the instinct: I can find the story in almost anything. A throwaway line in a meeting, the reason you almost quit, the project that kept you up at night.. I hear it and think, “that’s a post”. Then I help you turn that into content that actually opens doors.

I’ve spent my career across CPG, financial services, B2B SaaS, media, and healthcare leading growth marketing, positioning, and go-to-market work. That’s what makes me more than a writer: I can find the story and build the strategy around it. These days I point that skill at people, not just companies.

Explore Ways To Work Together
"Nicole builds systems, solves problems, and simplifies the complex. Her blend of creativity and operational excellence makes her one of the most future-ready marketers in the field."
BUSINESS INSIDER

How I got here

My career has been anything but linear.

I didn’t follow a perfect roadmap. I went from journalism → marketing → climbing the corporate ladder → building a multi-six-figure consulting and personal-branding business.

Along the way…

  • I took risks that didn’t make sense on paper but changed my life.
  • I rebuilt after burnout, layoffs, and career pivots.
  • I learned how to turn storytelling into strategy and strategy into growth.
  • I built a personal brand of 30K+ on LinkedIn that opened doors I didn’t even know existed.
  • Spoken on stages like TEDx, SXSW, Brandweek, and more.

 

But none of that happened overnight.

I’ve had the wins you see online…
And behind them?

Failed launches.
Ghosted proposals.
Messy pivots.
Doubt, burnout, and reinvention.

Every mistake became data. Every lesson became a framework.

And now I teach the things I needed most when I was building from scratch through my

What I know for sure:

Your business, your brand, or your voice doesn’t have to be perfect to be powerful.

You just need clarity, strategy, and the confidence to show up.

Here’s what I do today

I help companies and executives:

→ Build brand systems that create clarity and momentum
→ Develop content that cuts through noise
→ Establish executive presence that actually drives pipeline
→ Build internal advocacy and employee-driven influence
→ Plug in fractional leadership when they need senior-level strategy without a full-time hire

I help individuals:

→ Grow a personal brand that gets them paid
→ Build content workflows that are sustainable, not draining
→ Tell their story with clarity, confidence, and direction

I’ve made the mistakes so you don’t have to.

And now I’m here to help you build the brand, and the opportunities, you know you’re capable of.

Featured in:

TODAY SHOW  BUSINESS INSIDER  NEWSWEEK  FAST COMPANY

Services I offer:

Marketing Consulting & Advisory

FOR BUSINESSES

From early-stage startups to established organizations, I help with strategic guidance across brand, positioning, campaigns, and scalable growth, whether you need project-based work or ongoing advisory support.

Learn More

Personal Brand Strategy & Content

FOR INDIVIDUALS

I’m a personal brand strategist and business mentor who helps executives, founders, and professionals build a presence that drives real opportunity. Through 1:1 coaching, business mentorship, and managed LinkedIn ghostwriting programs led by me and executed with my team

Learn More
Forbes-Black-Logo.png
Canva
upmc-1.png
Nulo_logo_PNG2.png
grammarly
SederaLogoGreenVertical.png
bobbie formula
abm-industries-seeklogo.png
FabFitFun.png
Sonic_Healthcare_logo.png

Looking for Executive Personal Branding for Your Team?

If you’re a company specifically looking to build personal brands for your executives or teams, visit Brand ME, the corporate personal branding program I co-founded.

Learn More

Get in Touch

Let’s connect if you’re ready to amplify your marketing strategy
or build a personal brand that makes an impact.

Proof of Impact

“Nicole's expertise in tailoring content and optimizing website and landing page experiences to align with demographic and individual preferences was instrumental in driving patient volume increases for the $54M Living Donor Living Transplant (LDLT) at UPMC. Thanks to her strategic approach, we saw significant improvements in both engagement and conversion rates. Her dedication and proficiency in leveraging data for impactful results contributed to the website being the top converting source for potential patients. ”
April Weitzel, UPMC
“Nicole is a Marketer with a capital M, which is so rare to find. She knows how all of the disciplines of marketing and sales work together to tell a compelling story, how to engage audiences, and drive pipeline to revenue. .”
Gabe Vasquez, Forbes
"Even among a group of talented marketers, Nikki stood out with her wisdom, perspective, and deep knowledge of marketing, content, and leadership all with extremely high emotional intelligence. She knows the algorithm (as well as anyone could), content strategy, and what truly resonates, always connecting the dots to the business and market without ever losing sight of the human element. The brand she has built is truly genuine, and I would recommend Nikki as a marketer, a coach, and a leader to anyone!"
Brad Vonick, VisaPersonal Branding Client
"Working with Nicole Ramirez at Sedera was a pleasure. As the lead performance marketer, she brought a sharp, strategic mind and a results-driven approach to every project. Nicole's ability to navigate the challenges of the digital healthcare space with creativity and dedication made a significant impact on our team's success. I always felt confident knowing she was leading our marketing efforts. I highly recommend Nicole for any role that values expertise, innovation, and a collaborative spirit"
Joshua MacFall, Sedera Healthcare
"As a coach, Nicole has a rare gift for helping people recognize their value and show up with confidence. Her approach to LinkedIn isn’t just about polishing a profile; it’s about telling your story with purpose and authenticity. Working with Nicole is empowering on every level."
Aisling Niestroy, GlobalLogicPersonal Branding Client
"Qualities we always look for - ambition, drive, passion and innovation. While we may be known for our boxes - thinking out of the box is what we look for in our team. Nicole Ramirez is clearly a great example of this."
Katie Rosen Kitchens, Co-Founder, FabFitFun

Book me for your next

SPEAKING ENGAGEMENT

I have actively engaged audiences by developing and delivering impactful presentations, facilitating workshops, and participating on industry panels at leading conferences, events, and media outlets.

Is your audience next?

Learn More

Published Writing

Was The Facebook ’10 Year Challenge’ A Way To Mine Data For Facial Recognition AI?

FORBES

VIEWS: 436,760

Read

Talk Digital to Me combines Nicole’s passion for journalism with her passion for innovation in episodes dedicated to all things digital and tech.

Free Resources

To Elevate Your Game

File-1.png
File-2.png
Grow your linkedin followers 10K+
How I Grew My LinkedIn Following to 10K+ in Just 6 Months: A Detailed Strategy Plan

Last July, I found myself staring at my LinkedIn profile with a familiar sense of frustration. After years of sporadic posting and halfhearted networking, I had managed to gather just over 2,400 followers. Not terrible, but not where I wanted to be.

Read More
Optimize Your Email Campaigns: Instantly Boost Your Open and Click-Through Rates with Fresh, Innovative Strategies

When it comes to improving your email marketing metrics, you’ve likely tried all of the general advice:

Read More

Want to Work Together?

Fill out the form below to get started